Speak, Train and Coach for Money!!

Start and Build Your Own Speaking, Training, Coaching Business
Part Time, Full Time, Side Gigs

Arnold Sanow, MBA, CSP (Certified Speaking Professional)

www.speakingcoach.com / 703-255-3133 / 703-869-1881 / speaker@arnoldsanow.com

My income has increased 3 times in the short time that I have been working with you”
Ronald P. Culberson, LCSW, CSP, CPAE, 2012-2013 President of the National Speakers Association
“Thanks for all your help. It has made a HUGE difference and will affect what I do for the rest of my career.
Steven Gaffney, CSP, NSA Million Dollar Speakers Club
I was new in the speaking business and didn’t know where to start. Early on, I made a smart decision. I hired Arnie Sanow to help me get started. It was the best move I made! Arnie coached me through the fundamentals of the business, marketing, contracts and more. As my business has grown, I’ve continued to work with Arnie to enhance my marketing strategy and tactics. He’s my not-so-secret weapon! Thank you, Arnie!
Shelley Row, P.E. MBA
I have been speaking full time for over 15 years and one of the best things I ever did was hire Arnold Sanow as a coach
Ray Stractbein, Past President of the National Speakers Association, DC chapter
I left Arnold Sanow’s program feeling that he’s given me a jumpstart on my career.  His talk was brimming with practical advice, and its advice that speakers can put into effect immediately. On top of that, his genial delivery makes you feel that he really, REALLY, REALLY cares about you and wants you to succeed
Mrs. Frank Perdue (Mitzi Perdue)

Do you want to speak and train for money?, Do you want to start, build and grow your own part or full time speaking/ training/coaching business? Do you want to consistently earn fees of $1,500, $3,000, $5,000, $10,000 and more for your presentations? Do you want lucrative coaching and consulting assignments? Do you want to manage your time and determine your own destiny? And do you want to create a fulfilling and satisfying life by helping others and changing lives? Get on the fast track … NOW! As your mentor and coach I will provide you with a tailored program customized to your needs, your concerns and your challenges. You will get proven business and marketing strategies and an action plan that works. My step by step coaching and systematized approach will save you time, money and help you to avoid the costly mistakes that can derail your business. It’s like having your own full-time personal business and marketing strategist at a fraction of the cost. You’re never alone! If you want to learn what it takes to make money in the speaking, training or coaching business, or if you are already a speaker, trainer or coach and you want to get more jobs and higher pay, my one to one coaching and mentoring system is for you!

Thank you for the amazing training/consulting day. I very much enjoyed it. I am just sorry I didn’t meet you 20 years earlier
Dorit Ilani, Ph.D.
Arnold’s program can take years off a new speaker’s learning curve.””
Michael Schmidtmann, CSP (Certified Speaking Professional) and Past President of the National Speakers Association DC chapter.

Hi, I have been a full time speaker for over 30 years with more than 2,500 PAID presentations to over 500 companies, associations and governmental agencies. In addition to having a successful speaking business, I have been working with and coaching/mentoring speakers, trainers, coaches and consultants to get them on the fast track to building and growing their businesses.

In these challenging, changing and competitive times you must have a coach/mentor who knows what works, what doesn’t and who has “been there, done that.” I will take the guesswork out of running a speaking, training and coaching business and be your accountability coach to make sure things get done. We will focus on your needs, challenges and concerns with real-life, practical, simple to understand and easy to implement solutions. Plus … I will share everything … nothing will be left out!!

Arnold, thank you for working with me to launch my speaking, training and coaching business. Because of your valuable advice and counsel I am already seeing results! I have already booked a high fee speaking and coaching opportunity!
Wendy King

Don’t be fooled, many people may proclaim to be a speaking business coach. Do they have a solid track record? ; Are they booking 100 ++ paid presentations a year? Are they living the lifestyle you want to live? And are they making the money you want to make?

Arnold, your advice really works! Business is coming to us — In fact, 3 speakers bureaus just requested information on my services.
Rick Mauer

I am offering you an affordable and specific, easy to understand and proven system to provide you with the guidance you’ll need to feel comfortable and confident in all aspects of this lucrative, fun and exciting business. My program helps you focus by determining who you are, where you want to go and what specific steps are necessary to get there. I will help develop a customized step by step, easy to understand and real life strategy with a roadmap tailored to your unique needs. I also realize that everyone is different and there is no one system that works for everyone. Every person has a unique combination of background, expertise, style and goals. I will help you reach your goals with a tailored program customized for you.

Thank you again for everything. We feel with 100% certainty that investing in your services was the absolute right decision! I fully believe that things are going to move rather quickly from here on out. You are changing our lives!
Dave Massey

Although there are plenty of books, seminars and resources about building a speaking and training practice, these alone can’t compare to a “live” expert who is available for you when daily concerns like presentation skills, pricing, proposals, networking, reviewing materials or other concerns arise. And as your accountability coach, you are never alone!

I want to thank you again for a great session. You really have a gift – for turning a seemingly average opportunity into something magical, (i.e. more dollars)
Mark Sincevich
I am following your advice and your step-by-step workbook and I already have booked a number of speaking engagements. Thank you!
Roz Trieber

You can call, text, fax or e-mail me as much as you want and even everyday if you wish. Some clients call daily, others weekly and some at our scheduled meetings. I promise to always be approachable, eager to speak with you and willing to get back within the day.

To Mr. Marketing, without you and your mentoring program, neither my business or this book would be a reality
Robyn Webb, Author of “Pynch of Thyme

In addition, I will provide with resources, sample letters, proposals, agreements, forms, marketing materials, flyers and much more. By working with my program you will get a license to use these templates for your business. This will save you time, aggravation and money.

I will also act as an agent for you. I get many requests from those looking for speakers and trainers and I refer the people in my mentoring and coaching program first!

Many thanks for an excellent work session! You gave me so many great ideas to spark my speaking business. I was impressed by your wealth of information. My time with you was definitely well spent.
Rick Buckingham

enough to show me your commitment to making this business work for you. Plus, it is easy to make your money back through increased business and/or higher fees. In fact, for many people your investment will be paid back in one or two speaking engagements.

What do you say to someone who has given you the tools to help others while giving you the opportunity to dramatically increase your income? Thank you from the bottom of my heart.
Ronald Baras

I will work with you on an ongoing basis. You are never alone! You can e-mail and call me as much as you want. I promise to have an answer for you every time. Here are a few of the questions that are asked and answered on a daily basis. Are some of these your concerns?

  • What direction should I go in and what steps should I take to get there?
  • Can you assist me in determining my focus?
  • Can you assist me in branding myself or my program?
  • I have a potential client, what I should I say?
  • What should I say at the meeting tomorrow?
  • Can you work with me on a “script” when calling potential clients?
  • How should I approach this client?
  • Can you assist me in product development?
  • What are the next steps I should take?
  • Can you show me how to use “social” marketing on the internet
  • How do I leverage my speaking to generate more business opportunities?
  • What are other profit centers in which I can easily diversify?
  • Can you help me answer some of the objections that come up?
  • I want to send out a proposal, can you review it before I send it?
  • Can you role play with me on how I should approach this potential client?
  • How do I get my last client to hire me back?
  • How do I respond to objections on price and other matters?
  • Can you help me write my marketing materials?
  • Can you look at my marketing materials and make comments and suggestions?
  • Where do I start?
  • What do I do on a daily basis?
  • How do I build this speaking engagement into multiple deals?
  • What should I charge?
  • How to I get publicity?
  • How do I sell and promote my products at seminars?
  • Could you help me write a sales letter?
  • Where can I go to get my web page done?
  • What are the steps I need to take to get a book or CD?
  • How can I sell more books and CD’s?
  • Where can I get a good speaker video?
  • Can you give me advice on my web site?
  • What resources do you know to help me build my business?
  • Can you listen to my presentation?
  • How should I position myself?
  • Can you look at my presentation and make suggestions?
  • Can you help me create a winning proposal?
  • How do I overcome this objection?
  • How do I market myself?
  • Can I align with you and use your credibility to boost my business?
  • What direction should I go in?
  • How do I approach my advocates?
  • How do I follow up with my clients?
  • How do I make strategic alliances and partnerships to build my business
  • And much more…
Arnold, As you know, in coaching we recognize the power of gratitude. I am grateful to have met you. And, I thank my lucky stars that you are my mentor. You are a good role model for me, and a good person: a real mensch. You are truly dedicated and the “Go To” guy when it comes to aspiring speakers. Thank you.
Dr. Allan Stafford

These and thousands of other questions come up on a daily basis. Some of these take a few minutes for me to answer and others take hours. Whatever it takes and no matter how long it takes I will have an answer for you. I will never give you just a cursory answer, but an in-depth “how to” solution.

You are the best mentor an aspiring speaker and author could have discovered. Thanks to your guidance, this book is a reality and my speaking and law firm is growing every day! Thank You … Thank You …
Warmest Regards, Cheryl Frank., JD, CPA. Author of “How To Survive An IRS Attack

I am only working with a few people in this program as it can be very time consuming. Admission is limited and it is on a first come, first serve basis. If you want to stop wasting time, money, energy and making costly mistakes, this program is for you.

Arnold’s coaching/mentoring program is like getting a MBA in the speaking/training business. It was a great investment. He provided me with tips, tools, contacts, resources and real life solutions to get my business on the fast track. I especially liked his ongoing 1 to 1 coaching. I was never alone. He was always available and got back to me promptly with any questions or concerns. If you are looking for an easy to understand and implement step–by–step roadmap from a super successful speaker/trainer who will share everything, Arnold is the right choice!
Carson Tate, CPO, President Living Simply and Working Simply

I have a few options to meet your needs. Option 1 is the most popular and advantageous for my clients is my 1 to 1 six month unlimited access value based coaching program. The unlimited access, value based flat fee includes everything (time) except printing of materials, fees to vendors, supplies, etc. Some of the reasons why this works well for you include:

  • There is a cap on your investment. There are no surprises and you know exactly what is to be spent.
  • There is never a “meter” running. You can contact me anytime and not have to worry that you will be charged for every minute, hour, day or week.
  • It’s hard to know how long it will take for everything we must do to make you succeed. I will spend as much time as necessary to get you on the right track.
  • This is the easiest and most convenient way to work together. There will never be a debate about what is billable.

The fee for the value based unlimited access program is $16,900 for six months. I will also meet with you in-person at a location of your choice for an additional flat fee of $890 to cover all expenses. If you want to meet in person in the Washington DC area, there are no additional expenses. You can meet with me in person as much as you want in the Washington DC area and you will always get unlimited phone calls, skype, and e-mails. I will help you develop and review all your marketing materials, develop and review your presentations, review your proposals and everything else you need to be successful — with unlimited access for the six months!! The investment is paid in advance or there is a payment plan with $7,900 down and $1,900 paid by automatic credit card payments each month for the following 5 months for a total of $17,400 ($500 more than paying in advance). You may also consider the bill me later program by paypal that provides interest free credit for 6 months. Payment can be made by credit card, pay pal, direct wire, cash or check. We can meet you at my location or I can come to you. If I travel to your location in the USA there is a small flat fee of $890 to cover travel and expenses. If you reside outside the USA please ask about pricing for the coaching and mentoring program.

In Option 2, I will come to your location for an intensive one on one weekend retreat to provide you with everything you will need and set up and market your business. The investment is $8,500 plus a flat fee of $890 to cover travel expenses (hotel, air, car, etc.) If you come to me there are no expenses.

I am so happy that we’re working together – you’re instrumental to my success.  I have learned so much from you already and can’t wait to learn more. Thank you for being a part of my team!
Colleen Vossler, Vossler Negotiations

In addition to the coaching program, I also have a “Presentations to Go” Program. This program provides you with an already designed presentation workshop template and program that has produced hundreds of thousands of dollars in bookings. This complete Turnkey System includes, a license to reproduce my program, a presentation leader’s guide, master copy of the workbook, PowerPoint slides, sample flyers to promote the program, a short and long version of the program (2 programs in 1) and a 1 to 1 meeting by phone or in-person( if convenient) to go over the program step by step. There is a one- time flat fee of $12,900 for each turnkey speaking/training program to get the license and there are no additional royalties! If you wish to take my one to one intensive weekend retreat or the full coaching program you can add a “Presentations to Go” program at a discounted rate. The licensing fee for the “Presentations to Go” program is only $9,900 per each session (savings of $3,000).

Arnold, I couldn’t have built my business without you! I am well on my way and through every step you have been approachable, available, responsive and most of all you know all the do’s and don’ts of the speaking and training business. You are a great coach and mentor
Steve Weber, aka “Forest Gump”

I am happy to talk with you to see if this opportunity makes sense for you. This is not a “get rich quickly scheme” but a program to build a solid foundation to grow a sustaining business. I will provide you with the pros and cons of my program. I am not out to “hard sell” my coaching to you if it is not right for you and there is not a real good chance for your success. Working with speakers is a passion of mine. My goal is make the fee low enough for you to afford, and high enough to make sure there is a high level of commitment.

Thank you for all of your help during the past year. You are terrific and your support has been outstanding. You are an excellent coach. You are always upbeat, sincere and professional. I feel very good about my decision to join your mentoring program and that I’ve got much more than I’ve paid for.
Mary Cadden
You opened my eyes to many possibilities that never would have occurred to me
Scott Wallace
My greatest thank you for the wonderful learning experience through your mentoring. Even though I have been speaking for years, I never realized how much more I needed to know. Thanks for filling in all the voids, I never knew existed. You are truly the light that I now see at the end of the tunnel
Dr. Gene Charles
I was recently talking to other speakers (NSA-VA) about how to sort through and make sense of all the offers from people who work with speakers. I told them that my investment with you 10 years ago (!) made all the difference in my business and I think about and do things you taught me all the time. Thanks for being part of my success
Susan Trivers

Coaching Fees and Services:

Payment can be made by check, credit card, paypal or bill me later by paypal.

Special Trial – 1 to 1 session. One time only – up to a 3 hour session by zoom, skype, phone, or e-mail –

$900. Perfect way to try the coaching (up to 3 hours must be used at one meeting, can only be used once. After session must pay regular fees) – The $900 is deducted if you decide to do the 1 to 1 intensive weekend retreat or the 6 month unlimited program). In some cases this is all you may really need.

6 month value based unlimited access program –

$16,900 – Start with a one to one in-person meeting with ongoing support and an accountability partner to make sure you keep on the fast track.

Intensive 1 to 1 weekend retreat meeting to build your speaking/training business –

$8,500 plus a $890 flat fee to cover all travel, hotel, meals expenses. There are no expenses added if we meet in the Washington DC area. You can also have additional people attend for a fee of only $4,000 each if they are working in the same business/subjects

License Arnold’s Keynotes and Workshops for You to Deliver –

Do you need a prepared speech, presentation or seminar that you can deliver? Arnold can design a program for you to deliver in as little as 48 hours. Arnold also licenses his many presentations for you to deliver. Each one of his presentations has generated hundreds of thousands of dollars in income. Arnold will supply you with a short and long version of the program, handouts, all PowerPoint slides, syllabus, materials, outline and promotional material to sell your session. In addition Arnold will go over the program with you step by step. There is a one- time flat fee of $12,900 for each program. No royalties or additional yearly licensing.

Speaking for Big $$$ Boot Camps –

Intensive sessions with all the tips, tools and strategies you’ll need to get on the fast track. If you get any group of people together from 2 to 200, I will come to your location to deliver a program for you for a flat fee. Contact Arnold for information.

As a result of following your suggestions with the evaluation form, etc., I booked a client from the talk I did last week. Thanks for paying for yourself 6 times over in the first week!! Not bad from just a week after working with you
Sean Carroll

Promotional Copy Writing

– Arnold will write promotional copy for your flyer -$1,000 per flyer. Arnold will also write promotional copy for your website. Please contact for pricing.


– Arnold will ghost write an article for you. $1,000 per article or 5 articles for $4,500

I want you to know that meeting you and working with you has totally changed our lives!
Dave and Karen Massey

Besides the programs above Arnold also offers the following:

  • Presentation Skills Training –

    Arnold will work with you 1 to 1 or your group to assist you in improving your presentation and personal presence. This includes video feedback (optional). If you want to overcome speakers’ anxiety, project poise and professionalism, captivate your listeners, persuade people to act on what you say and develop comfort and confidence this program is for you. Please contact us for pricing.
  • Get Published … NOW! –

    To boost your credibility, fame, speaking engagements and get your name known, Arnold will write articles or a book for you. Books and articles get you noticed, create speaking opportunities, differentiate and separate you from the crowd and maximize your speaking, training and coaching fees. Plus many companies will not consider hiring a speaker who has not written a book.
Arnold, Not a day goes by that I don’t think about your generosity of help you give me. It is never taken for granted. And I want you to know that. Thank you for being a great mentor and coach.
DW Starr
I love that you walk your talk!  Follow-up is a key component to business success. It will take me a while to digest all that you have said but I have already a few baby steps.  First, I contacted an attorney to work on a licensing agreement and make sure that I have protected my IP.  And second I have sent follow-up emails to the business cards that I had collected in my suit pocket.  Trying out Constant Contact is next. I really enjoyed our session and have a lot of ideas to implement.   I expect our first meeting will not be our last! Cheers
Jennifer Jennifer H. Elder, CPA, CMA, CIA, CFF, CGMA, MS
Arnold Sanow is a dream coach for someone wanting to start and/or grow a speaking business. I interviewed several coaches before Arnold and was not satisfied. Arnold is a very successful speaker who coaches because he genuinely cares about helping others. This is reflected in several ways: His fees are reasonable and affordable. He really listens, and is gently honest in his responses. He helped me look at the topics I really want to talk about, and helped me answer the question, “Is this marketable? Who will buy this? How can you reach them?” And he responds to my phone and email questions with wit and wisdom. As long as Arnold is coaching speakers, he will be my coach. I strongly recommend that you explore this with him – he’ll be straight with you about whether or not he thinks it will work. I would be happy to answer any questions you might have as you make your decision.
Terry Nicoletti

"Based on comments and a review of the overall conference evaluations, it was a success. Arnold was a hit!! His scores are the highest of anyone who spoke at the conference."

- Stewart Shaw, Vice President Heery International

"Hands down, I will tell you that your seminar was one of the best I have ever attended. Maybe even the best!"

- Annie Davis, President Alliance of Professional Nanny Agencies

“Arnold was excellent. In fact, his audience size grew substantially on his second day which makes me assume people were talking.”

- Heather Mathews, Meeting Planner, American Bus Association

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